Come on, though. No one really eats "just 10 chips" (the serving size). I would say that most people would probably eat 3, 4, 5 times that amount, which would then equal anywhere from 390 calories to 650. That's a lot for a snack. So yeah, unless you literally eat 10 chips and stop, looks as though it's not so healthy.
Also, from what I just researched, 15 plain lays chips are 170 calories, and 17 told gold hard pretzels are 160 calories. So not really much of a difference between any of them.