Do nice guys finish last? Many self-proclaimed nice guys seem to think so. Why is it that the bad boy always seems to get the girl? And may the ladies tell us if they prefer bad boys to good guys? It happens all the time. A nice guy is hanging with a girl, starting to think she’s really into him, then one day….she says, “let’s just be friends.” Nice guys have been the plot for many a romantic comedy. Think of last year’s flick Forgetting Sarah Marshall. Let’s face it, girls as well as guys play this game. Is a bad girl any different from a bad boy? Is it something about the guy that you don’t think can be tamed, that maybe you can tame him. I think the girls like the challenge. It's the whole "He'll change for me" sort of thinking.