I had this thing with a guy named Luis, I started talking to him around the beginning of the year and he became one of my best guy friends. We both liked each other but never dated. We got a little intimate and rumours went around about me. I confronted him about it why people were making up things and if he was telling people. It seemed like he didn't care so I ended the conversation. Two days after yet another rumor came around and I told him people were telling me he was just trying to hit it and quit it. He wrote "well I don't have to hit it anymore if it gets people to stop talking about you" I'm so confused on how to take that :/ we had texted everyday until then, hasn't texted me for a week. I hung out with some friends yesterday and he ended up coming, he didn't even say hi. Like I wasn't even there...why won't he talk to me anymore? He said he actually really liked me, even his best friend said so.
Maybe he was just trying to hit it and quit it...I feel so used
what should I do? 
Maybe he was just trying to hit it and quit it...I feel so used

