Totally agree - it's so bad it's good and we absolutely need a name for it. Someone else needs to go first though... I haven't the will power!
Not entirely sure a welcome pack is the right way forward - it might push one or too fragile souls completely over the edge, lol! Imagine opening your welcome letter, finding some MH resources... and that staring out of the box.
Would it not convince you that humanity is so utterly screwed, you might as well jack it all in?!! We can't do that to folks.
(Although let's do some market research and start a crowdfunding page just in case the idea has some traction!)
Then we can get T-shirts printed, release an album, start a TV series and eventually open a theme park, all for butterfly-unicorn-kittens! We'll be millionaires. Never again will we have to worry about the cost of antidepressants and hours of therapy! We'll be rich beyond our wildest dreams (note to self: gettting a wee bit carried away here).
Meanwhile, I can sense an impending DOP (Drunken Online Purchase - I do this regularly) happening this weekend, lol! Does anyone have a preference for the wing colour, hahaha?!