Influencers = scammers. They are just putting out clickbait to make a few quick bucks. So, if a keyword is trending, as you observed, they will put nonsense about the keyword in their content. People like me who are looking for bona fide help with ADHD get sent all the irrelevant content as a result!
They don’t care in the slightest whether what they are putting out is useful or even truthful. Yes, it is driven by chatGPT, but it is also driven by shady corporate interests paying influencers to propagandize for them.
There are no standards or accountability for them if they just outright lie, and most of them lack the critical thinking skills to even consider whether what someone is “sponsoring” them to say is true, or whether it’s harmful!