When companies pay Youtube ridiculous amounts of money to utterly spam the same advertisements over and over again.
Borderlands 3 is especially guilty of this, they spammed the advert around the release window, and then Google Stadia acquired it and they started spamming that advert all over again.
I've genuinely completely memorised the first few lines of that speech:
"What is up, my bandit legions? God queen Tyreen, coming to you live, with my brother Troy!"
When you start memorising the lines of an advert, that's when you know you've heard it way too many times.
The worst part is that even if i were to buy the game now (Which i won't, so all the advert spamming is achieving is annoying me), when i actually got to that scene in the game, by this point i'd probably just feel resentment for it from having to hear that exact speech over and over and over.
I didn't want to buy the game when i first heard about it, i didn't want to buy it ten adverts in, and shockingly enough, i still don't want to buy it 40 adverts later (I don't think i'm even exaggerating with that figure), stop telling me about it!