I don't really know. I guess wearing it would soften it? My son said I should wear it and then it will have been worth buying - thinking in terms of cost per wear, the more you wear something, the better value it becomes. I don't know if anyone else thinks like this but when I save something for 'best', I do wonder if I'll live long enough to get any wear out of it. It's pointless having spent money on good things just to hang them in a wardrobe. That jacket makes me feel so guilty. I wish I could have sold it! I don't know how to set up an ebay account